Social Media Marketing for Business

Overview

  • Adults (Part-time)

Details

This course is aimed at business owners, those working in marketing/PR/Communication departments or those seeking to increase awareness for their start up or potential startup companies.
 

The course aims to give you an understanding of social media and how it can be used to promote your business.
 
By the end of the course you will have created a fully-fledged Social Media marketing strategy for your business.
 
Course Content
This course is made up of 3 sections covering:
 
Principles of social media within a business
• How social media fits in to the objectives of a business
• How to select the right tools
• How to measure their effectiveness
 
Social networking management for a business
• Using social media management tools
• Classify social networking of a business
• Digital Crisis management
 
Keywords and Optimisation
• Understanding search engine optimisation
• Understanding social media optimisation
• Planning and implementation of SEO

For further information call 020 7258 7253 or email shortcourses@cwc.ac.uk